知宋元风华，行世遗胜景，
读美好生活，懂中华文明。
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Discover the elegance of the Song and Yuan dynasties, explore the wonders of world heritage, read the beauty of life, and understand the essence of Chinese civilization.
泉州，古称“刺桐”。这里的每一块石板都刻着海丝的故事，每一缕风都带着古港的回响。本季游学季，在去年的基础上全面升级。延续着“知行合一”的先哲智慧，从单向知识输出到多维度体验，从地域限定的游学路线到串联文化坐标。今年的游学季，正以更立体的姿态，带你解锁“体验升级”的N种可能。
Gogogo！准备好了吗？
抢先解锁这份精彩内容~
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Quanzhou, historically known as “Zayton”, is a city where every stone slab tells the stories of the Maritime Silk Road and every wisp of wind carries the echoes of the ancient port. This season’s study tour has undergone comprehensive upgrades compared to last year. Guided by the ancient wisdom of “unity of knowledge and action”, it has evolved from one-way knowledge output to multi-dimensional immersive experiences, from regionally limited study tour routes to interconnected cultural landmarks. This year, we’re presenting Quanzhou in an even more comprehensive way, offering countless exciting ways to upgrade your experience.
Gogogo! Are you ready? Be the first to unlock the exciting highlights!
【沉浸式体验泉州文化新玩法】
【Fresh & Immersive Cultural Experiences in Quanzhou】
泉州首场世遗微综艺！
邀你玩出文化新花样！
Quanzhou’s first World Heritage micro variety show! Inviting you to explore culture in fresh ways!
打破 “旁观者”身份！创新“剧情任务+游戏闯关 + 文化体验”模式，你就是微综艺的“共创主角”。加入国际游学团，用青春视角重构泉州故事，在沉浸式互动中架起文明对话的桥梁。从 知・启程” 到 “行・实践”再到“知·升华”，四段认知闭环串联 “古城线”“山线”“海线”“工业线”，让泉州文化借你的镜头走向世界！优秀参与者将受聘 “泉州文旅国际宣推官”，用青年力量为文旅融合注入新动能。
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Step out of the “spectator” role! With the innovative model of “plot tasks + game challenges + cultural experiences”, you become the co-creating protagonist of the micro variety show. Join the international study tour group, reconstruct Quanzhou’s stories from a youthful perspective, and build a bridge for civilization dialogue through immersive interactions. From “Knowledge · Departure” to “Action · Practice” and then to “Knowledge · Elevation”, four cognitive cycles connect the “Ancient City Route”, “Mountain Route”, “Coastal Route” and “Industrial Route”, letting Quanzhou’s culture go global through your lens! Outstanding participants will be appointed as “International Promoters for Quanzhou Culture and Tourism”, bringing fresh energy to the integration of culture and tourism with the power of youth.
活动亮点
Event Highlights
“4+N”特色活动矩阵
100小时县域游、古城有新EAT、
古城游好戏、国际骑行友好……
超多精彩活动，等你解锁！
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"4+N" Featured Event Matrix
100-Hour County Tour, Ancient City New EAT,
Ancient City Great Performances,
International Friendly-Cycling Event...
Countless exciting activities await your discovery!
图片来源于网络
关键词一：100小时县域游
Keyword 1: 100-Hour County Tour
推出100小时县域深度探索计划！联动泉州各区县开启“实地调研+趣味体验”模式：跟着非遗匠人学手艺、钻进老街尝地道风味、解锁县域隐藏玩法，在行走中见证“旅游+”产业链的无限可能。
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Launching a 100-hour in-depth county exploration program! Join us in an “on-site research + fun experiences” journey across Quanzhou’s districts and counties: learn traditional crafts from intangible cultural heritage artisans, explore authentic local flavors in old streets, discover hidden ways to have fun in the counties, and witness the endless possibilities of the "tourism+" industry chain during the journey.
关键词二：泉州首场古城微综艺
Keyword 2: Quanzhou’s First Ancient City Micro Variety Show
图片来源@泉州影像
用 “微综艺+”打破传统！以“沉浸式剧情+游戏化任务+文化深体验”重构泉州叙事。化身“刺桐探险家”，凭任务卡收集“海丝文化碎片”，用拼图解密串联千年故事，让古城基因在互动中焕发新活力。
（配套活动）
①古城有新EAT：手握“西街小吃通关卡”和100元美食基金，土笋冻的Q弹、润饼的鲜香……解锁在地美食！更让泉州烟火气飘向世界。
②古城游好戏：在苏廷玉故居听南音流转、看火鼎公婆巡游、学提线木偶--让千年技艺在你手中变年轻！
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Break with tradition with “micro variety show”—a blend of immersive plots, game-based tasks, and in-depth cultural experiences that redefines the story of Quanzhou. Step into the role of a “Zayton Explorer”, collect “Maritime Silk Road Culture Fragments” with task cards and piece together the puzzle to unlock millennia-old stories. Let the ancient city’s gene radiate new vitality through interaction.
(Ancillary Events)
①Ancient City, New EAT: With the “Xijie Snack Pass Card” and a 100-yuan food fund in hand, savor the chewy texture of sea worm jelly, the fresh aroma of spring rolls, and more local flavors. Let the charm of Quanzhou’s culinary culture spread across the world.
②Ancient City, Great Performances: Enjoy the melodious sounds of Nan Yin music, watch the Huoding Gongpo parade, and learn the art of string puppetry at the former residence of Su Tingyu—bringing millennia-old traditions back to life in your hands.
关键词三：浪山畅玩计划
Keyword 3: Mountain Adventure Plan
图片来源于网络
钻进泉州“山线”，解锁传统工艺与自然之美：
①德化陶瓷奇遇，走进陶瓷工厂与艺术馆，在匠人手把手指导下揉泥、拉坯，指尖触碰“中国白”的温润肌理，亲手破解千年陶瓷密码，让泥土在掌心绽放文明之花。
②永春文化盛宴：去魁星岩沾文气、祈学业；走进达埔香都，学篾香、搓香、盘香的古法技艺，让一缕清香牵起古今时光。
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Quanzhou’s “Mountain Route”, where Craft Meets Nature
①Adventure with Dehua Porcelain: Step into ceramic factories and art galleries, where you’ll learn the craft of porcelain-making under the guidance of skilled artisans. Knead clay, shape it on the wheel, and feel the smooth, delicate texture of “China White” with your fingertips, unlocking the thousand-year-old ceramic secrets and letting civilization blossom from the clay in your palms.
②Yongchun Cultural Feast: Visit Kuixing Rock to absorb the cultural essence and pray for academic success. Then head to Dapu—China’s Incense Capital—to learn the traditional techniques of making bamboo incense sticks from bamboo strips, rolling bamboo sticks in scented powders, and shaping the incense. Let a single thread of fragrance connect the past with the present.
关键词四：智造石界·IN南安
Keyword 4: Intelligent Stone World · IN Nan'an
图片来源于网络
首次开启“工业线”探秘！走进南安英良石材自然历史博物馆，在专业讲解员的引导下，沿着石材文明的脉络，从科普到文化，构建完整的石材知识体系 —— 原来石头里藏着这么多地球的故事！
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For the first time, the “Industrial Route” opens up for exploration! Step into the Nan'an Yingliang Stone Natural History Museum, where expert guides will lead you through the evolution of stone civilization, from scientific insights to cultural significance, to build a complete knowledge system about stone. You'll discover that rocks hold so many stories of our planet!
关键词五：自在山海
Keyword 5: Free as Mountains and Seas
图片来源于网络
①国际骑行友好：发起首届国际骑行友好。神秘骑行人带队，一路解锁新体验，让车轮碾过山海，骑出属于年轻人的活力群像。
②斗笠拼贴计划：当洛阳桥遇见跨文化创意，以斗笠为元素，每一次组合都是文明理解的生长。在这里，不同故事正拼出同一个温暖答案。
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①International Cycling-Friendly Event:Launching the first-ever International Cycling-Friendly event. Led by mysterious cyclists, this journey unlocks fresh experiences along the way as wheels roll across mountains and seas, capturing the vibrant spirit of youth.
② Conical Hat Collage Project:
Where Luoyang Bridge meets cross-cultural creativity, every combination of conical hat elements fosters civilization understanding. Here, different stories are piecing together the same warm answer.
本次活动既是一场国际学子感知中华文明的深度之旅，让青春力量赋能文旅融合、推动泉州文化走向世界的生动实践，让千年古城的基因在互动中焕发新活力，让多元文明在交流中碰撞出温暖共鸣，为世界读懂中国提供了一个鲜活而深刻的泉州样本。
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This event serves as both a profound journey for international students to explore the essence of Chinese civilization and a vibrant practice in which youthful energy empowers the integration of culture and tourism, and promotes Quanzhou's cultural heritage to the world. It breathes new life into this millennia-old city through interaction, sparks warm resonance among diverse civilizations through cultural exchange, and offers a vivid and profound example of how the world can better understand China through the lens of Quanzhou.
来源：海丝泉州文旅之声
原标题：《当微综艺遇见世遗城！2025海丝游学季启航在即，解锁泉州N种沉浸玩法》